Why Loyalty Doesn't Matter

We hear an awful lot about loyalty these days. We tend to think of loyalty as the cure - all. A management style that is sure to work. If I can get my staff loyal, it will solve all my problems! No matter what. How can this possibly go wrong?

The problem is that loyalty is a side effect. A side effect that is earned. 

It's like trying to shed calories without doing a workout.

And it's a waste of time to purse it directly without having in place what I call a 'staff roadmap'.

A staff roadmap is a dynamic plan set in place to help each and every person achieve goals. Spend your time and effort here. Make sure that everyone on your staff has a target. 

A north star to navigate toward.

Check in often and advise them on their journey. Help them gain momentum on the path to achieving goals.

Because at the end of the day, if there is a north star that everyone is headed toward it builds trust. And in turn trust builds community. And then within that sense of community emerges a feeling that, hey -- we are all in this together! And finally that outcome becomes loyalty earned the good 'ol fashioned way. 

What really matters here is the process. 

You can't shed pounds without a workout.

And you can't earn loyalty without a 'staff roadmap'.

Nir Bashan is an executive creative director with over 18 years of advertising, entertainment and business development experience. He writes on topics covering advertising, media, creative solutions and workforce management. http://www.nirbashan.com/blog | nir.bashan1@gmail.com