FastLeader Podcast

In this episode of the Fast Leader Show, Nir Bashan shares his knowledge and insight in how to be more creative in your contact center and help fill the creativity gap in your customer experience strategy. Leaders and executives today struggle to find new and innovative ideas to meet the customer’s needs because they focus too much on the analytical side and forget to be creative – this is the creativity gap that we are trying to solve. According to Nir, being creative is one of the most important aspects if you want your agents to perform better and be more empathetic to the customer. Listen as Nir shares more of his insights in how to have the creator mindset!

Nir Bashan was born in Haifa, Israel and raised in Los Angeles where his earliest memory is finding a parking spot at the supermarket! He can remember it like it was yesterday.

Growing up Nir could be found tinkering and pulling apart just about everything in the house.

Nir’s first business was going door to door washing cars in Los Angeles during the early 80’s. It set up a lifetime of understanding how to be creative to be successful in business.

In his early career, Nir spent a lot of time in recording studios across Los Angeles. At first he worked with local punk bands, but soon thereafter started working with famous hip-hop artist and musicians.

Nir is a Clio award winner and Emmy nominated writer and founder and CEO of The Creator Mindset LLC, where he has spent the last two decades working on a formula to codify creativity. And it turns out that’s the same type of creativity that can be used in businesses to impact the customer experience!

His many clients include Microsoft, jetBlue and the NFL Network – where he helps people become more creative with actionable tools that anyone can use by conducting workshops, keynote talks and consulting.

His formula is found in “The Creator Mindset: 92 tools to unlock the secrets to innovation, growth and sustainability”.

Nir has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, boost customer service and ultimately create more meaning in their work.

Nir lives in sunny Orlando and is Married to his college sweetheart. He has a young son he loves more than life itself.

Tweetable Quotes and Mentions

Listen to @Nir_Bashan get over the hump on the @FastLeaderShow – Click to Tweet

“If you’re not continually innovating, if you’re not continually changing, you’re dead in the water.” – Click to Tweet

“If you’re able to get over the hump of complacency and understand that you continually need to change, then you will emerge victorious.” – Click to Tweet

“The hard times are coming in any business, and if we’re not creative, we can get caught up in it.” – Click to Tweet

Hump to Get Over

Nir Bashan had a production company in Hollywood and had one of their movies bought by Universal. Confident because it was bought by a big company, Nir stopped to innovate and be creative and as a result, laid off a lot of people who depended on him.