Fresh Start Podcast: Full Episode
Episode Info
I hope you enjoy my interview with Nir as much as I did. Excellent.
Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, upgrade customer service and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity.
That formula is found in The Creator Mindset, which has been translated into two languages and just released worldwide by McGraw/Hill Business. He was one of the youngest professors ever selected to teach graduate courses at the Art Center College of Design in Pasadena and also taught undergraduate courses at the University of California at Los Angeles.
He has worked on numerous albums, movies, and advertisements with famous actors and musicians ranging from Rod Stewart to Woody Harrelson. His work on creativity has won a Clio Award and was nominated for an Emmy.
Nir is the founder and CEO of The Creator Mindset LLC, a company that conducts workshops, consulting, coaching, and keynote speeches at conferences and corporate events.
His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, Suzuki, Activision and jetBlue.
Nir lives in Orlando, Florida, with his wife, young son, and two Bernedoodles named P-Paws and Waylon Jennings.
What People are Saying about Nir
In business and in life, creativity is too important to be left to the creatives. Nir Bashan's engaging and instructive book explains the attributes, habits, skills, and techniques that all of us can use to bring out our inner creative. Once you've understood the limits of working harder, and even smarter, you can start working more creatively and actually get things done. This book shows you how.
- William C. Taylor, cofounder of Fast Company and author of Simply Brilliant
“Bashan is one of our smartest thinkers out there today at the intersection of work, creativity, and society.”
—Michael Morsberger, Vice President of Advancement at University of Central Florida, and CEO of the UCF Foundation
The Creator Mindset is perfect for anyone looking to be more innovative and creative in their problem solving! Nir provides exceptional training on how we can learn to be creative in everything we do in business. A must-read for every business professional!
-Marshall Goldsmith, New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Wont Get You There.
Bashan's book radiates with practical advice. With remarkable clarity and humor, Bashan manages a well thought out, well researched and infinitely readable book on what everyone wants yet few know how to achieve: A go-to guide for the how of creativity at any company, organization, or career.
-Jonah Berger, Wharton Marketing Professor and bestselling author of Contagious and The Catalyst
The Creator Mindset offers not only practical advice but is also packed with reams of quality research. Bashan shows how anyone can learn or re-learn how to be creative.
-Nir Eyal, bestselling author of Hooked and Indistractable
"Creativity is a discipline. That means it can be learned by anyone in any organization. This is expressed beautifully by Nir Bashan in The Creator Mindset."
-Greg McKeown, author of the New York Times bestseller Essentialism and host of "The Essentialist" podcast